BEHAVIOUR CHANGE MODELS
Behaviour change models help facilitate a deep understanding of current behavioural drivers and barriers, and provide recognised courses of action to inspire behaviour change.
We apply a variety of models in both quantitative and qualitative research, including the well-known COM-B model and our own ACE-M model.
In particular, we use any or all of the proprietary model-based approaches below in primary quant and qual projects:
CHOICE: Provides KPIs, along with explaining in detail how successful choice of new/existing products occurs
2. CREATE AND CONFIRM: Facilitates early stage exploration and latter stage feedback on new concepts
3. CONTENT AND CHANNEL: Optimises communication messaging and channels for new/existing products
To learn more about applying behaviour change models in market research click on any of the images below:
QUANTITATIVE CASE STUDY: PREDICTING NEW PRODUCT ADOPTION
QUALITATIVE CASE STUDY: UNDERSTANDING HCP PRESCRIBING
QUANTITATIVE CASE STUDY: INCREASING PRODUCT SALES
“Chris’ knowledge of behavioural science was evident through all elements of his work and enabled us to uncover a deeper level of insight than we would ordinarily be able to.”
- Associate Director, Healthcare Research Agency