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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 3 reasons to use behavioural science in market research - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/04f62e23-7b5a-4e4f-9c18-a88792dcd8c6/James_Bond_%28Roger_Moore%29_-_Profile.jpg</image:loc>
      <image:title>Blog - 3 ways to integrate behavioural scientists into your organisation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/d31870db-f646-498b-b587-77d8858e87a9/integrated+team.jpg</image:loc>
      <image:title>Blog - 3 ways to integrate behavioural scientists into your organisation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/b319af96-1333-4e28-8867-8ca3362da233/centralized-or-decentralized-email-marketing-post-img.png</image:loc>
      <image:title>Blog - 3 ways to integrate behavioural scientists into your organisation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.activate-research.com/blog/may2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/95364a95-a65c-4bdf-b10a-5522dcf77871/no+money.jpg</image:loc>
      <image:title>Blog - 3 key problems behavioural science can help your business solve - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/878f895a-ff88-4a14-a0da-95f3044d41c3/present_bias.png</image:loc>
      <image:title>Blog - 3 key problems behavioural science can help your business solve - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/b7a1b00d-5b04-4b7a-9a73-a8190d25571e/sales+fall.jpg</image:loc>
      <image:title>Blog - 3 key problems behavioural science can help your business solve - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.activate-research.com/blog/april2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/b6d84e88-df78-4e37-acfb-daac830d79f2/arrow-2886223_1280.jpg</image:loc>
      <image:title>Blog - 3 ways the COM-B model helps drive behaviour change in business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/4e5eb6b1-720c-4d95-a836-ca303ceb699a/Five-Star+review.jpg</image:loc>
      <image:title>Blog - 3 ways the COM-B model helps drive behaviour change in business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/61f65311-0aeb-49c9-993c-d2c75948e004/sales+increase.jpg</image:loc>
      <image:title>Blog - 3 ways the COM-B model helps drive behaviour change in business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/0733a8ec-c6dd-49dd-9c44-95981ca11161/happy-excited-young-business-colleagues-make-winner-gesture_171337-881.jpg</image:loc>
      <image:title>Blog - 3 ways the COM-B model helps drive behaviour change in business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.activate-research.com/blog/march2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/f6f9eafe-0ebf-4880-a027-ef14299a12bf/Opportunity.png</image:loc>
      <image:title>Blog - 3 questions to ask if you want to change customer behaviour - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/5a1451d0-cf73-4502-9e05-ffd1d3fcfe3b/behaviour+change+article+pic.jpeg</image:loc>
      <image:title>Blog - 3 questions to ask if you want to change customer behaviour - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/c2d7d44a-1a77-4ab6-97cc-b47514b815a1/Motivation.jpg</image:loc>
      <image:title>Blog - 3 questions to ask if you want to change customer behaviour - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/5c8b3ce2-9a4e-4b1b-b6dd-c41bdb655a58/Capability.jpg</image:loc>
      <image:title>Blog - 3 questions to ask if you want to change customer behaviour - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.activate-research.com/blog/february2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/10d9ba1b-76ef-4528-9f9c-8f4aa22f0dc5/Choice+overload.jpeg</image:loc>
      <image:title>Blog - 3 reasons why clients and colleagues don’t take actions following debriefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/0b33f77f-b7a2-44d0-9cdc-f363b1a98f64/Flying+pig.jpg</image:loc>
      <image:title>Blog - 3 reasons why clients and colleagues don’t take actions following debriefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/960fdfc3-5bf5-4727-9c94-34df5902bc53/confirmation_bias.jpg</image:loc>
      <image:title>Blog - 3 reasons why clients and colleagues don’t take actions following debriefs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.activate-research.com/blog/january2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/0cbc11fa-033d-445f-a5d8-8327a2ef976b/sunk_cost.jpg</image:loc>
      <image:title>Blog - Getting people to recognise their own behavioural biases - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/48701360-a7c4-4e8e-af7d-52a93ee6d56c/familiarity.jpg</image:loc>
      <image:title>Blog - Getting people to recognise their own behavioural biases - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/7979490d-66f1-46b7-a91d-f38c70605cd6/present+bias.png</image:loc>
      <image:title>Blog - Getting people to recognise their own behavioural biases - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.activate-research.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-01-01</lastmod>
  </url>
  <url>
    <loc>https://www.activate-research.com/benefits</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/1622116059553-I0EDMUBXMU3KTJWP37SN/test4.jpg</image:loc>
      <image:title>Benefits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/1622116426306-Z1X4DJKKYV0AIZFD7EHP/test5.jpg</image:loc>
      <image:title>Benefits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/1622119925193-NANYHW8O8MQUN622RHQX/testing.JPG</image:loc>
      <image:title>Benefits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/1622119761099-HQD6EHP7ENICWFMYRV0C/test11.jpg</image:loc>
      <image:title>Benefits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/1622116260457-SZTIUYWWXMG7JIHLKCAE/test6.png</image:loc>
      <image:title>Benefits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/1622119707199-ZP2VFT4A50EB3HKD95BT/test9.jpg</image:loc>
      <image:title>Benefits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.activate-research.com/agencyservices</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/1608114346427-KMRZ9JZGFB3I1C27BFIQ/communication2.jpg</image:loc>
      <image:title>Agency services</image:title>
      <image:caption>Training Bespoke and off-the-shelf behavioural science training workshops through our EQUIP solution.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/1608111742442-OUU0HGMXCWBPRFD2M2WK/Picture1.jpg</image:loc>
      <image:title>Agency services</image:title>
      <image:caption>Primary research projects Qualitative and quantitative research consultancy through our EXTEND solution.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.activate-research.com/project-work-old</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/1608114271485-W4E56TVPO6YJQO4B44LY/product+development5.jpg</image:loc>
      <image:title>Project work</image:title>
      <image:caption>…to inform product offering</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/1608114346427-KMRZ9JZGFB3I1C27BFIQ/communication2.jpg</image:loc>
      <image:title>Project work</image:title>
      <image:caption>…to inform communications strategy</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.activate-research.com/consultancy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/1619455034838-8HGTC3L7I7ZBL5LBQHN9/Capture.JPG</image:loc>
      <image:title>Consultancy</image:title>
      <image:caption>EMBED into your agency</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/234cfb0d-f6af-45d2-8d00-6ddb0fd168eb/test.jpg</image:loc>
      <image:title>Consultancy - Make it stand out</image:title>
      <image:caption>EQUIP your teams</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.activate-research.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-27</lastmod>
  </url>
  <url>
    <loc>https://www.activate-research.com/clients</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/c5da9db0-55c1-4b01-9520-a2728efae37b/Capture8.PNG</image:loc>
      <image:title>Clients</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.activate-research.com/embed</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/1619454571997-RTOO959OE5FTYYGI3HWO/Capture5.JPG</image:loc>
      <image:title>EMBED</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.activate-research.com/equip</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/1619621397276-8PN25WJMXQ6CV68FV6T0/Capture.JPG</image:loc>
      <image:title>EQUIP</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.activate-research.com/behaviourchangeguide</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/807bafcd-f1d7-48df-9086-f3cab8215922/Capture.JPG</image:loc>
      <image:title>Behaviour change guide - Make it stand out</image:title>
      <image:caption>EXAMPLE PAGES</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/af80751a-08a7-49a4-b9fe-ca754fc77f27/Capture2.JPG</image:loc>
      <image:title>Behaviour change guide - Make it stand out</image:title>
      <image:caption>EXAMPLE PAGES</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.activate-research.com/quantitative-research-guide</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/9cdfba7f-9097-47b6-897a-61394e6cf5c5/Untitled2.png</image:loc>
      <image:title>Quantitative research guide - Make it stand out</image:title>
      <image:caption>EXAMPLE PAGES</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/060d6a95-7d85-4dcc-95e1-0584ef09fbd1/Untitled.png</image:loc>
      <image:title>Quantitative research guide - Make it stand out</image:title>
      <image:caption>EXAMPLE PAGES</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.activate-research.com/behavioural-science-and-mr</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/aab4f38c-1c7b-4a4a-9879-bde85c9e05db/Capture2.PNG</image:loc>
      <image:title>Behavioural science and MR - Make it stand out</image:title>
      <image:caption>EXAMPLE PAGES</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/4d6785cd-de9f-4fd7-a414-a064b8c18e89/Capture.PNG</image:loc>
      <image:title>Behavioural science and MR - Make it stand out</image:title>
      <image:caption>EXAMPLE PAGES</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.activate-research.com/physicians-and-patients</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/5b12fe25-3cd6-4e6b-9de1-b19a3513633d/Capture.PNG</image:loc>
      <image:title>Physicians and patients - Make it stand out</image:title>
      <image:caption>EXAMPLE PAGES</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/822f6d9c-f839-4e84-8d63-12f222406a31/Capture.PNG</image:loc>
      <image:title>Physicians and patients - Make it stand out</image:title>
      <image:caption>EXAMPLE PAGES</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.activate-research.com/behaviour-change-models</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/050a9ac4-0cce-4580-b71f-f69bccdbda6b/test4.jpg</image:loc>
      <image:title>Behaviour change models - Make it stand out</image:title>
      <image:caption>QUALITATIVE CASE STUDY: UNDERSTANDING HCP PRESCRIBING</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/61f61de5-c7bb-4e83-8b91-2565268acace/test.jpg</image:loc>
      <image:title>Behaviour change models - Make it stand out</image:title>
      <image:caption>QUANTITATIVE CASE STUDY: PREDICTING NEW PRODUCT ADOPTION</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd7759a3165d411cb7be8c2/469e6fa2-011b-4e39-bf85-14916bb468c7/Picture12.jpg</image:loc>
      <image:title>Behaviour change models - Make it stand out</image:title>
      <image:caption>QUANTITATIVE CASE STUDY: INCREASING PRODUCT SALES</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.activate-research.com/behavioural-economics</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
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    <image:image>
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