CASE STUDY:
Growing agency revenue by upskilling research teams
OBJECTIVE
Help to grow a global market research agency’s revenue by embedding learnings about key behavioural science concepts and their commercial application across research teams.
As well as covering theory and practical application to client projects, key objectives were for researchers to be able to spot future opportunities to apply behavioural science, and to be comfortable talking to clients about it.
SOLUTION
A bespoke, practical, two-hour interactive session was created and delivered to 35+ participants in a face-to-face setting.
To give participants the best chance to start applying learnings quickly, the session was designed around the agency’s current most typical client research questions.
In addition, a souvenir takeaway mouse mat provided participants with a summary of key concepts covered and associated benefits, enabling these to stay “top of mind” and to inform client conversations.
KEY PSYCHOLOGICAL CONSIDERATIONS
Behavioural economics was the first of two key areas covered. We first felt this had the widest range of applications which best complemented the agency’s existing research approaches. We also felt the agency’s clients would likely be most receptive to this area.
Behaviour change models was the second key area covered. These were also felt to have a broad range of relevant applications to the agency’s clients, as well as representing especially significant commercial potential in the lucrative quantitative research space.
“Thanks very much for the training session today - I thought you did an excellent job. You managed to keep us all engaged, the exercises were great, and I found everything really interesting, especially COM-B.”
- Director, Healthcare Research Agency